08 Dec The story of the tragic photographer and his lonely Amsterdam
Have you ever wondered how some IKEA wall situations came to be? This is the story of VILSHULT, a nondescript ready-to-mount photo of Amsterdam. I’ve to be adopted by it many times at my neighbourhood IKEA and never imparted it more than a gleam. That is until I heard the moving narration behind it and the photographer who went missing. Now I’m wondering where in my house to hang this morose shot of a canal and a outcast bicycle in Amsterdam.
Now, all this background experiment came about when Tom Roes, board of directors based in Amsterdam, bought the VILSHULT for his living room. Then strange stuffs started happening, besides his sidekicks lambasting him for hanging such a “mediocre” photo of Amsterdam.
He wondered,” Who made this photo, why was it prepared, and how did it end up at IKEA ?”
According to him in his documentary, he began envisioning the sign everywhere and he necessitated E V E R Y W H E R E- at the butcher shop near him, a bicycle shop, restaurants and dwellings all over the globe. That triggered his curiosity and he wondered,” Who made this photo, why was it started, and how did it end up at IKEA ?”
Turns out, the photo was shot by Argentinian photographer, Fernando Bengoechea. When Tom vanished looking for Fernando, he found that Fernando went missing in the 2004 Indian Ocean earthquake and tsunami. He did, however, manage to get hold of Fernando’s brother, Marcelo. Marcelo narrates the living standards of Fernando and how at the time of his disappearing, he was one of “the worlds largest” sought-after photographers in New York, hitting for big names like Madonna, Naomi Campbell and the like.
Fernando’s then-partner, Nate Berkus, was vacationing with him at Sri Lanka when the momentous misfortune happened.
Marcelo then led Tom to Fernando’s then-partner, Nate Berkus, who was vacationing with him in Sri Lanka when the tragedy happened. Nate then parted Tom to Ahmad Sardar Afkami, the boyfriend before him. Ahmad remembered the photo and that it was taken in March of 1999. It was a personal word to him. They had contended a few days prior and Fernando mailed him the epitome as an apology.
Fernando’s photos that were not used for business roles ended up in an portrait licensing busines, Corbis. After his departure in the tsunami disaster, his Amsterdam photo was picked by IKEA designer, Erik Hansen. He’s also the one responsible for the iconic Audrey Hepburn advertisement. The Amsterdam image was part of the VILSHULT wall situations which boasted major metropolis- New York, London, Paris, and Amsterdam.
Watch the VILSHULT documentary now 😛 TAGEND
Now, this photo is a winner in IKEA’s bibles, having exchanged 427,000 facsimiles. It’s heartening to construe Fernando’s work live on in nearly half a million homes.
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